At this past weekend’s Northern Trust PGA Tour tournament held at the Glen Oaks Country Club in Old Westbury. I noticed a number of golfers entering a huge trailer sponsored by Massage Envy, the national chain of health spas, following their rounds. These PGA Tour stars had a number of physical therapists working with them on stretching their muscles.
I spoke with the chief physical therapist, Jason Stodelle, who told me that golfers are keenly aware of the importance of stretching and massage because their livelihood depends on flexibility and mobility. Good blood flow is crucial for them to be at the top of their game.
While Massage Envy has a sponsorship agreement in place with the PGA Tour, it doesn’t have one with Major League Baseball. Nonetheless, I had to ask Stodelle about the inordinate number of injuries that the Mets have incurred this year.
Stodelle said that he wasn’t surprised about either Yoenis Cespedes’s or Noah Syndergaard’s lengthy time on the disabled list since they make no secret of their pumping iron regiments. “Throwing a pitch or swinging a bat is not a natural motion. While there is a place of course for supervised weight training, overdoing it can be counterproductive to what a ballplayer really needs–flexibility and mobility. That’s why stretching is far more important for them.”
As I predicted, the hardest part for Floyd Mayweather wasn’t winning his boxing match over mixed martial arts star Conor McGregor but rather allowing it to go ten rounds before he earned a TKO. Floyd knew that his promotion partners and Showtime would both catch a lot of grief if he took care of business too early.
The Mayweather-McGregor fight greatly helped the Las Vegas economy at a time of the year when tourism is down because of the scorching temperatures.
The fight also helped the fashion industry as well. I received a press release that touted that Mayweather wore a robe designed by Philipp Plein into the ring.
Mornings have never been a robust time for sports programming but that may be changing. Next Tuesday at 6:30 AM Fox Sports 1 will be launching “First Things First” that will be hosted by former NFL wide receiver and ESPN personality Cris Carter, one-time Kansas City sports radio jock Nick Wright, and former “Weekend Today” co-host Jenna Wolfe. Expect debates, interviews, essays, and of course highlights from the previous night’s sporting events.
Fox Sports 1 is smart to get its morning show launched before ESPN christens Mike Greenberg’s AM show on January 1, 2018.
Aaron Judge may be getting some competition down the New Jersey Turnpike. Phillies rookie outfielder Rhys Hoskins belted 11 homers in his first 64 at-bats. He has been the bright spot in a very bad Phillies season.
Nathan’s Famous, the frankfurter company founded by Nathan Handwerker in 1916, is using sports to expand nationally. Last year it signed a sponsorship deal with Major League Baseball and this past weekend it was very visible at the PGA Tour’s marquee East Coast event, the Northern Trust Open, which was won by Dustin Johnson who edged out Jordan Spieth in a playoff.
If you are looking for a Labor Day Weekend getaway idea, the New York State Fair is going on right now in Syracuse. The last day of the fair will be Labor Day itself and the admission charge, will be $1. JetBlue has frequent service between JFK and Syracuse if you don’t want to make the five-hour drive.
I was saddened to learn of the passing of actor/comedian Jay Thomas last week. Many baby boomers who grew up in New York fondly remember him from his days as the morning jock on the defunct Top-40 radio station WXLO-FM which was better known as 99X. Back then radio stations encouraged their air personalities to actually have a personality.